Origin Service
Connecting each client with the unique story behind their diamond, De Beers Institute of Diamonds Origin suite of services is a proposition addressing the contextual shifts that are affecting our category, connecting clients to the story of their diamond - what makes it unique, rare and personal - and the positive impact it has created for people and the planet.
Introducing Origin Story
Discover Origin Story, connecting you to the story of your diamond and the positive change it is making on people and the planet.
The Code of Origin is an inscription that provides assurance that your diamond:
Is a natural diamond, discovered by De Beers Group.
Was discovered in Botswana, Canada, Namibia or South Africa, where it has helped provide jobs, healthcare and education, with a particular focus on programmes supporting women and girls.
Is conflict-free and meets our industry-leading ethical standards.
Has helped protect the planet through wildlife conservation and our commitment to be carbon neutral by 2030.
Your Diamond Character
The extraordinary character of your diamond
Your Diamond Journey
The epic transformation story of your diamond
Your Diamond Impact
Make a personal connection to the story
Your Diamond Vault
An enduring record that will last forever
Available at selected retailers:
Lugaro, Canada
Bijouterie Italienne, Canada
Ben Bridge, USA and Canada
Diamond International, USA
Tara Fine Jewelry, USA
Our Commitment
The diamonds we recover are treasures of the earth, discovered in remote locations around the world. In a multitude of ways, from education and jobs to healthcare and wildlife conservation, our diamonds make a significant contribution to the lives of the people and the places where they are found. This is the belief and commitment that sits at the heart of the Origin Service.
Learn more about De Beers’ commitment to leaving a positive, lasting impact and our vision for the future.
If you purchased your De Beers Code of Origin diamond in store and have lost your card, please get in touch with the retailer who will arrange a replacement for you.
You can find your personal code printed on your De Beers Code of Origin card. This code prefixed “DB” is the inscription on your diamond.
Contact Us
If you would like to find out more about the De Beers Institute of Diamonds Origin service or how Origin helps connect each client with the unique story behind their diamond; if you have any feedback or questions, then please contact our customer service team at Origin@debeersgroup.com